The Source Signals

Big Tech’s AI Ambitions Are Colliding With the Power Grid

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The Personalisation Paradox: More AI, Less Difference
Sindhu Kashyap Sindhu Kashyap

The Personalisation Paradox: More AI, Less Difference

As AI spreads across advertising, retail, and enterprise software, personalisation has become faster and cheaper to deploy. The result is a paradox: more tailored experiences on paper, but fewer meaningful differences in practice.

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The Next AI Risk is Not the Model. It is the Data
Sindhu Kashyap Sindhu Kashyap

The Next AI Risk is Not the Model. It is the Data

Informatica’s “CDO Insights 2026: Data governance and the trust paradox of data and AI literacy take center stage” report, produced with Deloitte and based on a Wakefield Research survey of 600 senior data leaders at organisations with $500m+ in revenue, shows AI moving from pilot to daily operations even as reliability and governance gaps persist.

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