The Source Signals

UAE’s ruya becomes first Islamic bank to offer in-app Bitcoin trading
Sindhu Kashyap Sindhu Kashyap

UAE’s ruya becomes first Islamic bank to offer in-app Bitcoin trading

By adding Bitcoin to its app as a long-term investment product rather than a trading toy, ruya is testing a different way for banks to handle volatile assets. Behind the scenes, its partnership with Fuze offers a blueprint for how regulated institutions around the world could plug digital assets into their existing stacks without becoming full-on crypto exchanges

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From Pit Wall to Production Line: Confluent’s F1 Experiment
Sindhu Kashyap Sindhu Kashyap

From Pit Wall to Production Line: Confluent’s F1 Experiment

Visa Cash App RB uses Confluent to move telemetry in real time between the car, edge, and cloud. BMW is using the same platform to stream more than a billion events a day through its factories. What happens when a race team and an automaker share a data nervous system?

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The Age of Engineered Anticipation
Sindhu Kashyap Sindhu Kashyap

The Age of Engineered Anticipation

It turns out the "like" button isn't the villain. Uncovering the quiet, intimate loop of expectation that keeps us checking empty feeds and phantom vibrations every five minutes of our waking lives.

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Sindhu Kashyap Sindhu Kashyap

Why Female Fusion Works: The System Behind a Community Success 

Most communities collapse under the weight of emotional labour or vague value propositions. Female Fusion didn’t. It engineered structure, trust, and tangible ROI — proving that belonging is powerful, but only when paired with operational discipline.

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The Source Code - A manifesto for the builders, thinkers, and quiet sceptics
Sindhu Kashyap Sindhu Kashyap

The Source Code - A manifesto for the builders, thinkers, and quiet sceptics

Most companies talk about culture and strategy; The Source Code talks about the panic, the pride, and the unspoken incentives that actually drive decisions. We believe that clarity is a form of care. By stripping away the press-release version of success, we uncover the mechanics of behaviour and the "people problems" disguised as strategy.

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The Morning the Logo Changed, and The Bill Didn’t
Sindhu Kashyap Sindhu Kashyap

The Morning the Logo Changed, and The Bill Didn’t

Netflix’s takeover of Warner Bros. shifts movies and TV further from “occasional treat” to “fixed monthly cost”. The real story is not just consolidation, but who gets to act like infrastructure – and who doesn’t.

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