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The Personalisation Paradox: More AI, Less Difference
Sindhu V Kashyap Sindhu V Kashyap

The Personalisation Paradox: More AI, Less Difference

As AI spreads across advertising, retail, and enterprise software, personalisation has become faster and cheaper to deploy. The result is a paradox: more tailored experiences on paper, but fewer meaningful differences in practice.

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The Productivity Paradox Is Not About Technology
Sindhu V Kashyap Sindhu V Kashyap

The Productivity Paradox Is Not About Technology

For decades, economists have debated why technology does not deliver the productivity gains it promises. The answer today is clearer: efficiency is captured by systems and expectations, not shared with workers.

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