The Source Signals

The rapid expansion of AI is turning data centres into a major new electricity load, with global power demand from the sector projected to rise 500% by 2040.

The Source Code - A manifesto for the builders, thinkers, and quiet sceptics
Sindhu Kashyap Sindhu Kashyap

The Source Code - A manifesto for the builders, thinkers, and quiet sceptics

Most companies talk about culture and strategy; The Source Code talks about the panic, the pride, and the unspoken incentives that actually drive decisions. We believe that clarity is a form of care. By stripping away the press-release version of success, we uncover the mechanics of behaviour and the "people problems" disguised as strategy.

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The Morning the Logo Changed, and The Bill Didn’t
Sindhu Kashyap Sindhu Kashyap

The Morning the Logo Changed, and The Bill Didn’t

Netflix’s takeover of Warner Bros. shifts movies and TV further from “occasional treat” to “fixed monthly cost”. The real story is not just consolidation, but who gets to act like infrastructure – and who doesn’t.

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