The Nutgraf
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The Source Code - Decoding the human layer beneath the strategy.
The Source Code is a digital publication dedicated to "builders, thinkers, and quiet sceptics" who are tired of polished corporate narratives. Its mission is to bridge the gap between "what’s said and what’s true" by focusing on the messy, lived reality of work rather than the rehearsed presentation.
The Source Signals
The Age of Engineered Anticipation
It turns out the "like" button isn't the villain. Uncovering the quiet, intimate loop of expectation that keeps us checking empty feeds and phantom vibrations every five minutes of our waking lives.
Why Female Fusion Works: The System Behind a Community Success
Most communities collapse under the weight of emotional labour or vague value propositions. Female Fusion didn’t. It engineered structure, trust, and tangible ROI — proving that belonging is powerful, but only when paired with operational discipline.
The Source Code - A manifesto for the builders, thinkers, and quiet sceptics
Most companies talk about culture and strategy; The Source Code talks about the panic, the pride, and the unspoken incentives that actually drive decisions. We believe that clarity is a form of care. By stripping away the press-release version of success, we uncover the mechanics of behaviour and the "people problems" disguised as strategy.
The Important Part of Netflix’s Warner Deal is Invisible Onscreen
Everyone is counting superheroes and box sets. The real leverage is off-camera: how a combined Netflix–Warner can set the norms for AI tools, digital replicas and “rights-clean” models the rest of the industry can’t easily match.
Inside iCodejr’s Second Act: How a Dubai Edtech Startup Found Its True Market
Dubai’s edtech market is booming, but scale is elusive. iCodejr cracked it by shifting from parents to schools, turning curriculum into a distribution edge. With recurring revenue and defensibility, its B2B model offers a clear path to growth across the UAE.
The Morning the Logo Changed, and The Bill Didn’t
Netflix’s takeover of Warner Bros. shifts movies and TV further from “occasional treat” to “fixed monthly cost”. The real story is not just consolidation, but who gets to act like infrastructure – and who doesn’t.
I plan my life out a day at a time, so my posting schedule can be erratic.
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